When you need help with branding…

Logos, colour schemes, straplines and fonts. They’re all part of the brand. Good branding can make all the difference in attracting and retaining clients. And it can be critically important where reputation and perception are concerned.

The Client

Healthwatch Stoke-on-Trent is the independent champion for health and social care in Stoke-on-Trent.

The Brief

Healthwatch Stoke-on-Trent are part of a high-respected national brand, so they had very strict brand guidelines they wanted us to work with. They approached us to fulfil their print and design requirements for all their literature, with the brief of ensuring that we understood and strictly adhered to these guidelines.

The Solution

We established a close, working relationship with the client. By demonstrating our expertise and understanding, we became a trusted partner with Healthwatch. Throughout the whole design process, we involved their team to make sure that everything we did met their expectations and fitted with national brand guidelines. We also developed a number of sub-brands for them, including their distinctive “While We Were Waiting” project.